startup

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Is Starting a Business as Risky as You Think?

When I ask about why individuals often favour seeking traditional employment over embarking on entrepreneurial ventures, the prevailing response tends to revolve around the perception that starting a business carries inherent risks, while a stable job offers a secure income. This perspective is entirely understandable, particularly in light of entrepreneurship’s historical association with risk-taking. However, […]

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How Entrepreneurs Learn from Failure: A Cognitive Perspective

Entrepreneurship, a voyage into the realms of innovation and opportunity, is a terrain fraught with uncertainties. A perennial question that looms in the minds of all entrepreneurs is the spectre of business failure. When entrepreneurs encounter this formidable setback, they shoulder a multifaceted burden that encompasses financial, social, and emotional dimensions. Yet, this burden is

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Deciphering the Entrepreneurial Mindset: Unveiling the Secrets of Social Identity

The achievement of entrepreneurial success hinges upon the perspectives and convictions of founders regarding their new ventures. While opportunities to launch businesses are undeniably crucial, they only translate into action when they appear enticing. Extensive research has delved into the mechanisms through which entrepreneurs identify and seize these opportunities, taking into account variables such as

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