AI

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Power of AI: Examining Chatbot Affordances and User Intentions in the Digital Landscape

Delve into the transformative world of AI as we explore the impact of chat bot affordances on user interactions. Our latest study unravels the intricate web of personalisation, user experience, and relationships, shedding light on key factors influencing continued usage. Discover how AI is reshaping customer interactions and gaining insights for your industry.

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AI-Enabled Circular Business Models for Industrial Sustainability

In the ever-evolving landscape of industry, a novel breed of business models is taking shape, propelled by the intersecting influences of digitalisation, artificial intelligence (AI), and circularity. This transformation represents not only an avenue for forging more sustainable customer relationships but also a compelling response to the pressing climate change crisis. Industrial manufacturers are increasingly

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