Sustainability and Circular Economy

Navigating Unique Challenges: Strategies in Circular Start-Ups (CSUs)

Circular Start-Ups (CSUs) are a unique and rapidly evolving sector within the circular economy, facing a combination of common and distinctive barriers. This research aims to shed light on the nuanced...

Consumer Adoption of Low-Involvement Eco-Innovations: A Social Perspective

Eco-innovations play a vital role in addressing environmental challenges and promoting sustainable consumption. However, understanding the factors influencing consumer adoption of low-involvement...

AI-Enabled Circular Business Models for Industrial Sustainability

In the ever-evolving landscape of industry, a novel breed of business models is taking shape, propelled by the intersecting influences of digitalisation, artificial intelligence (AI), and circularity...