Sustainability and Circular Economy

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Navigating Unique Challenges: Strategies in Circular Start-Ups (CSUs)

Entrepreneurship and Startups, Strategy, Sustainability and Circular Economy /

Circular Start-Ups (CSUs) are a unique and rapidly evolving sector within the circular economy, facing a combination of common and distinctive barriers. This research aims to shed light on the nuanced pictures of barriers faced by CSUs, contributing to a deeper understanding of their challenges and their positioning within the circular economy landscape.

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Consumer Adoption of Low-Involvement Eco-Innovations: A Social Perspective

Strategy, Sustainability and Circular Economy, Technology and Digitisation /

Eco-innovations play a vital role in addressing environmental challenges and promoting sustainable consumption. However, understanding the factors influencing consumer adoption of low-involvement eco-innovations remains a critical knowledge gap. This article presents a social perspective on eco-innovation adoption, highlighting the role of green consumption, social influence, and prosocial attitudes.

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AI-Enabled Circular Business Models for Industrial Sustainability

Innovation, Sustainability and Circular Economy, Technology and Digitisation /

In the ever-evolving landscape of industry, a novel breed of business models is taking shape, propelled by the intersecting influences of digitalisation, artificial intelligence (AI), and circularity. This transformation represents not only an avenue for forging more sustainable customer relationships but also a compelling response to the pressing climate change crisis. Industrial manufacturers are increasingly

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